How Mattel’s iconic marketing won Barbenheimer!
It’s official! The new Barbie film has broken box office records! Taking $300m during its opening weekend while Oppenheimer drew $165m, Barbie has achieved the second highest opening of all time, (behind Avengers: Endgame which took $357m in 2019). It’s safe to say that Barbenheimer has a clear winner! But how did they do it? […]
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