Branding & Positioning

RefACE or build your brand from scratch with creative, positioning and brand identity

Helping brands get recognised for the right reasons

Ace Marketing and PR understands that in today’s marketplace, your brand needs to stand out from the crowd. A brand’s success hinges on its potential to drive not only the strongest messaging, but the best look and feel to resonate with your customers.

Whatever your objectives, Ace can provide context behind the importance of brand consistency, brand persona and narrative leading to brand guidelines and a range of assets including photography, videography, creative and logos via trusted designers and suppliers

Our Approach

Insight. Creativity. Identity

Ace Marketing and PR provides a creative response to your brief with bespoke branding or rebranding options


Hosting discovery sessions, workshops and focus groups to understand your objectives, target market, tone of voice, perception, value proposition and USPs

Brand Identity

Delivering a brand identity or building your current brand equity with key points of differentiation and a range of creative options

Brand Assets

Providing a range of creative assets to support your current brand or rebranding including brand guidelines, logo design, photography and videography

Our Work

With 15 years experience, I've worked for a number of established brands to fulfil several rebrands including:
David Lloyd

David Lloyd Clubs

Supported a £3.2m rebrand from David Lloyd Leisure to David Lloyd Clubs across the UK and Europe in 2016

Hollywood Bowl

Hollywood Bowl Group

Rebranding AMF Bowling and creating an umbrella brand following the acquisition of Hollywood Bowl in 2010

Anytime Fitness

Anytime Fitness

Owned rebrand in 2019, providing a UK centric look and feel with supporting assets to establish the brand from its US roots


Avon Cosmetics

Creating a new brochure look and feel to relaunch the brand's fashion and lingerie category in 2013

I have known and worked with Caroline for a number of years and in that time she has built up her knowledge and experience of the industry through hard work and dedication.
Rob Boobyer
Rob Boobyer, Keble College
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